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扎旗将“冷”资源变成“热”产业

作者:李芳芳 责任编辑:郭丽娜 2018-02-13 09:55:32 来源: 通辽日报

乌吉斯古冷 摄

近年来,扎鲁特旗依托独特的自然景观和浓郁的草原文化,全面贯彻落实自治区“建设体现草原文化、独具北疆特色的旅游观光休闲度假基地”战略目标及发展全域旅游、四季旅游和“旅游+”战略要求,充分发挥冰雪资源优势,不断推动冬季旅游发展。

与往年冬季各个景区冷冷清清的情景相比,该旗今年举办的活动可谓丰富多彩,吸引了众多旗内外游客,使冬季旅游逐渐升温。目前,冬季旅游已从传统的冰雪项目向“旅游+文化”“旅游+冬捕”“旅游+民族服饰”等新兴领域逐步扩展,衍生出形式多样的旅游新业态、新线路、新产品,冬季旅游呈现出勃勃生机和巨大潜力,成为该旗旅游业的重要组成部分。

伴随着悠扬的长调,模特们迈着优美的步子,将一件件工艺精湛的服饰展现在游客面前,引得游客连声欢呼。近日,老乡山庄旅游景区内人声鼎沸,扎鲁特旗首届冰雪民族服饰文化旅游节正在这里隆重举行。同时,滑冰车、滑雪圈等一系列冰雪运动项目的开展,更是吸引了众多游客,大家你追我赶、嬉戏玩耍,好不热闹!此次活动以蒙古族服装服饰文化元素为载体,充分展示了该旗丰富而厚重的历史文化和民族风情,促进了旅游和文化的深度融合。

“往年的冬天也没有什么好玩儿的,听说今天这儿举办冰雪民族服饰文化旅游节,正好赶上孩子放假,就领着他来看看,这些民族服饰真漂亮,文艺演出也非常精彩,真是不虚此行!”在冰雪民族服饰文化旅游节上,来自鲁北镇的游客李彩霞高兴地说。

来到以冰雪文化为主题的欢乐时光冰雪乐园,雪圈冲浪、雪地摩托、雪地碰碰车、雪上保龄球等项目让人目不暇接,由哈尔滨冰雪大世界专业施工队伍精心打造的各种各样的冰雕晶莹剔透、栩栩如生,与灯笼彩饰交相辉映,尽显浓浓的节日气氛。尽管天气寒冷,仍挡不住人们赏冰灯、品年味儿的热情。大家在冰雕前合影留念,在滑雪场体验滑雪乐趣,尽情领略冰雪世界的无限魅力。

目前,扎鲁特旗文化旅游产业正处于转型发展的关键时期,打造冰雪文化旅游品牌是该旗着力实施“全域旅游、四季旅游和“旅游+”发展战略的重要环节。一系列特色冬季旅游活动的举办激活了冬季旅游市场,促进了冬季旅游升温,唱响了扎鲁特冬季旅游品牌,使“冷”资源变成“热”产业。据了解,去冬今春,该旗冬季旅游已吸引游客5万余人,旅游综合收入达百万元。

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